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	<title>TheAvidMarketer.com &#187; Branding</title>
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	<link>http://www.theavidmarketer.com</link>
	<description>An avid marketer&#039;s journal on marketing, encounters, interests and life happenings.</description>
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		<title>Expedia.com Rebrands</title>
		<link>http://www.theavidmarketer.com/marketing/expedia-com-rebrands/</link>
		<comments>http://www.theavidmarketer.com/marketing/expedia-com-rebrands/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 11:25:08 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expedia.com]]></category>
		<category><![CDATA[OAG]]></category>
		<category><![CDATA[Re-branding]]></category>
		<category><![CDATA[UBM Aviation]]></category>

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		<description><![CDATA[Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring [...]]]></description>
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		<title>Branding &amp; Social Media</title>
		<link>http://www.theavidmarketer.com/marketing/branding-social-media/</link>
		<comments>http://www.theavidmarketer.com/marketing/branding-social-media/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 05:28:03 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[I spent this week at the very insightful Web in Travel, an event the Avid Marketer recommends hospitality &#38; tourism professionals to attend. This event definitely helps you stay on top of the latest trends and issues driving travel distribution and marketing. And one of the hot topics for this year &#8211; Social Media! Hence, [...]]]></description>
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		<title>Loved Chupa Chups as a Kid?</title>
		<link>http://www.theavidmarketer.com/marketing/loved-chupa-chups-as-a-kid/</link>
		<comments>http://www.theavidmarketer.com/marketing/loved-chupa-chups-as-a-kid/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 15:06:45 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bad Advertising]]></category>
		<category><![CDATA[Bad Taglines]]></category>
		<category><![CDATA[Bag Slogans]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Chupa Chups]]></category>
		<category><![CDATA[Life Less Serious]]></category>
		<category><![CDATA[The Pleasure of Sucking]]></category>

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		<description><![CDATA[I most definitely did! I remember the times at the grocery store, when I tried to sneak a Chupa Chups lolli onto the belt for the cashier to scan as we checked out, but was most often discovered and immediately removed. Nonetheless, I still got a treat once in a while, and it was pure delight! [...]]]></description>
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		<title>MAP2Café.com</title>
		<link>http://www.theavidmarketer.com/design/map2cafe-com/</link>
		<comments>http://www.theavidmarketer.com/design/map2cafe-com/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 04:44:58 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[MAP2Cafe]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web projects]]></category>

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		<description><![CDATA[This is a little web project that I worked on in March 2009. In the nutshell, MAP2Café is founded by passionate coffee-lover and traveller, Mario. This community-driven website, built by coffee-lovers for coffee-lovers, features worldwide cafés with ratings and reviews, and aims to be the place for travellers to share their favourite hangout spots and travel discoveries. So, [...]]]></description>
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