Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring [...]

I spent this week at the very insightful Web in Travel, an event the Avid Marketer recommends hospitality & tourism professionals to attend. This event definitely helps you stay on top of the latest trends and issues driving travel distribution and marketing. And one of the hot topics for this year – Social Media! Hence, [...]

I most definitely did! I remember the times at the grocery store, when I tried to sneak a Chupa Chups lolli onto the belt for the cashier to scan as we checked out, but was most often discovered and immediately removed. Nonetheless, I still got a treat once in a while, and it was pure delight!
So [...]