Recent report by Canalys reports that during the second quarter of 2009, Apple iPhone accounted for 13.7 percent of the global smartphone markets. That’s an impressive jump of 11.6 percent internationally from the same period last year. Indeed, I have to agree that I am starting to see more people using an iPhone and obviously, the Avid Marketer is one of them.

With many good iPhone Apps out there, you’re probably overwhelmed and unsure where to start looking at them. If this applies to you, consider the following list of “iPhone Apps for Marketers” as a starting point and see if any of these will be helpful to you. Feel free to add comments about the applications you’ve found useful.

Marketing News

App: MarketingProfs Know-How Exchange
Description: Read, search, bookmark, email and easily scroll through thousands of answered marketing questions from the popular marketing forum at MarketingProfs.com.
Cost: Free

App: MarketingProfs Get to the Po!nt
Description: Shows latest marketing digests from MarketingProfs.com. Each one delivers actionable marketing takeaways. The content in this app comes from the Web site’s popular Get to the Po!nt series of marketing newsletters. Current topics include B2B Marketing, Buyer Insight, Email Marketing, Marketing Inspiration, New Media and Small Business.
Cost: Free

App: Key Insights
Description: Offers a series of whitepapers and presentations on business and marketing topics from Insightory.com.
Cost: Free

App: Twitter Trend
Description: Keeps track of topic trends on Twitter, organizing them by most popular, fastest rising, and newly emerging.
Cost: Free

App: asap Marketing and asap Mobile
Description: Displays the latest marketing and mobile-marketing news feeds from industry publications such as Ad Age, the New York Times, and Mobile Marketing Watch.
Cost: $0.99 each

App: Summizer—Twitter Trend Search
Description: Tracks trends for the specific keywords you input.
Cost: $2.99

Networking Tools

App: Bump
Description: Makes swapping contact information and photos as simple as bumping two phones together.
Cost: Free

App: DUB
Description: Sends your contact information into your clients’ phones using text or email invites.
Cost: Free

App: SnapDat
Description: Creates custom-designed virtual business cards with the ability to link to your social-networking profiles and incorporate personalized messaging for individual clients.
Cost: Free

App: CardLasso
Description: This program lets you take a photo of any business card with the iPhone camera, scan the info on the card, and automatically convert it into pertinent data, such as contact information.
Cost: Free with subscription

App: CardSnap
Description: Software lets you photograph the physical business cards you’ve collected and upload them into your phone automatically.
Cost: $18.99

Chat Tools

App: Fring
Description: fring operates as your mobile social hub. Talk, chat & tweet on fring and other favorite social services including Skype®, MSN® Messenger, GoogleTalk™, Twitter, Yahoo! ™, AIM®, ICQ, all through one central profile.
Cost: Free

App: eBuddy
Description: eBuddy gives you the best instant messaging experience with reliability, speed and great IM features. One buddy list for MSN Messenger, Yahoo, AIM, ICQ, Gtalk, and Facebook.
Cost: Free

App: Skype
Description: The name says it all.
Cost: Free

Social Media Tools

Other than the usual Facebook, Flickr, LinkedIn apps.

App: WordPress
Description: The only iPhone app that lets you write posts, upload photos, edit pages, and manage comments on your blog from your iPhone or iPod Touch.
Cost: Free

App: Tweetdeck
Description: TweetDeck is your mobile browser for staying in touch with what’s happening now on Twitter. TweetDeck allows you to manage multiple accounts and shows you everything you want to see at once, so you can stay organised and up to date no matter where you are.
Cost: Free

App: TwitterFon
Description: Provides a basic interface. TwitterFon is a simple, clean, easy to use, and is a superfast Twitter client, but only allows single account management.
Cost: Free

App: Tweetie 2
Description: Enhanced version of Tweetie, greatest new feature in Tweetie 2 is its offline powers. On top of the usual functions, extra features virtual push notifications so you can see whenever somebody you follow tweets, auto-complete for @replying and direct messaging, ability to link people with address cards, a very pretty nearby tweet search, and integration with multiple services like Instapaper and Tweet Blocker.
Cost: $2.99

App: Blog with iBlogger!
Description: Compatible with nearly any blog (WordPress, ExpressionEngine, MovableType, TypePad, and many more), you can blog with Pictures, Tags, Categories, Links, and Location at the touch of a finger.
Cost: $9.99

Work Tools

App: Documents Free (Mobile Office Suite)
Description: This easy-to-use mobile office suite lets you keep track of spreadsheets and text files, as well as sync up to Google Docs to take the law wherever you go.
Cost: Free

App: Conference Call
Description: This app lets you schedule your legal conference calls with the click of a button. Your iPhone, in turn, will automatically call your contacts and connect them to the conference call. (100 free minutes a month)
Cost: Free

App: Yammer
Description: Helps keep track of what everyone on the team is working on, using a collaborative community communication feed that mirrors the Web-based Yammer platform.
Cost: Free

App: Cisco WebEx Meeting Center
Description: Use this application to attend, schedule, start, and cancel WebEx Meetings. Stay connected to your important meetings, wherever you are.
Cost: Free

App: PDF Reader Pro
Description: This short and simple program lets you read your PDF documents on the go. With easy document management, wi-fi synchronization and a cool landscape view, this has all your PDF needs.
Cost: $0.99

Web/SEO Tools

App: Domain Tracker
Description: Domain Tracker allows you to see the current Google PageRank and Alexa PageRank for those sites you listed in.
Cost: Free

App: SEO Submit Pro
Description: This application allows you to perform SEO (Search Engine Optimization) right from your iPhone! Submitting your URL with the Submit App will help maximize the chances of success through search engine marketing.
Cost: $0.99

App: Analytics Pro
Description: Instant access to your complete Google Analytics data and up to 50 reports pertaining to visitor trending, visitor loyalty, traffic sources, network properties and browser capabilities, content, and e-commerce.
Cost: $3.99

Miscellaneous Tools

App: XE currency
Description: Convert 180+ currencies on-the-go with the XE currency converter. The app can be used offline as the last rates are stored on your iPhone.
Cost: Free

App: Dictionary.com
Description: The Dictionary.com app delivers world-class reference content from Dictionary.com and Thesaurus.com including more than 275,000 definitions and 80,000 synonyms. No Internet connection is needed. The app also features audio pronunciations, similarly spelled words and Dictionary.com’s popular Word of the Day.
Cost: Free

 

Note: The Avid Marketer is not endorsing these applications, and advise that you feel comfortable with each application before purchasing or downloading.