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	<title>TheAvidMarketer.com</title>
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	<link>http://www.theavidmarketer.com</link>
	<description>An avid marketer&#039;s journal on marketing, encounters, interests and life happenings.</description>
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		<title>Expedia.com Rebrands</title>
		<link>http://www.theavidmarketer.com/marketing/expedia-com-rebrands/</link>
		<comments>http://www.theavidmarketer.com/marketing/expedia-com-rebrands/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 11:25:08 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Expedia.com]]></category>
		<category><![CDATA[OAG]]></category>
		<category><![CDATA[Re-branding]]></category>
		<category><![CDATA[UBM Aviation]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=234</guid>
		<description><![CDATA[
Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What would you do if you lost your job?</title>
		<link>http://www.theavidmarketer.com/babbles/what-would-you-do-if-you-lost-your-job/</link>
		<comments>http://www.theavidmarketer.com/babbles/what-would-you-do-if-you-lost-your-job/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 05:41:20 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Babbles]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=227</guid>
		<description><![CDATA[I came across this site Lemonade the Movie, which inspires people who has lost their jobs to look as their unemployment as an opportunity. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>2010: New Year, New Beginnings</title>
		<link>http://www.theavidmarketer.com/photography/2010-new-year-new-beginnings/</link>
		<comments>http://www.theavidmarketer.com/photography/2010-new-year-new-beginnings/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 07:02:37 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Babbles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[advertising trends 2010]]></category>
		<category><![CDATA[marketing in 2010]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=218</guid>
		<description><![CDATA[I know year end reflections should typically be done like at the end of each year, but I think it&#8217;s never too late to do one early in the new year. I am going to share some pictures taken from my year end assignment trip, and probably talk a little on Marketing &#38; Advertising in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Dedication to My Friends at OAG</title>
		<link>http://www.theavidmarketer.com/babbles/a-dedication-to-friends-at-oag/</link>
		<comments>http://www.theavidmarketer.com/babbles/a-dedication-to-friends-at-oag/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 08:25:02 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Babbles]]></category>
		<category><![CDATA[OAG]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=200</guid>
		<description><![CDATA[P.S. You may wish to let the video load while you read the little something I wrote. Press play, then pause for it to load.
Thank you and farewell &#8217;till we meet again,
Colleagues I lose but friends I gain.
Working with you has been pleasant,
And I hope I have been vibrant.
I shall now be on my way,
But [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Project Jeans Culture</title>
		<link>http://www.theavidmarketer.com/design/project-jeans-culture/</link>
		<comments>http://www.theavidmarketer.com/design/project-jeans-culture/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:45:12 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Bali Lane]]></category>
		<category><![CDATA[Jeans Culture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Red Type Jeans]]></category>
		<category><![CDATA[Web projects]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=180</guid>
		<description><![CDATA[ Jeans Culture (www.jeansculture.com.sg) is an apparel/retail business set up in December 2008 by my cousin. The company brings in quality and unique denim wear to complement the trendy Singapore denim market. It is the distributor for Red Type Jeans, which is a denim brand based in Hungary. They have a retail outlet set up on Bali Lane in Singapore.

My cousin approached [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone Apps for Marketers</title>
		<link>http://www.theavidmarketer.com/marketing/iphone-apps-for-marketers/</link>
		<comments>http://www.theavidmarketer.com/marketing/iphone-apps-for-marketers/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 15:49:24 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=163</guid>
		<description><![CDATA[
Recent report by Canalys reports that during the second quarter of 2009, Apple iPhone accounted for 13.7 percent of the global smartphone markets. That&#8217;s an impressive jump of 11.6 percent internationally from the same period last year. Indeed, I have to agree that I am starting to see more people using an iPhone and obviously, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding &amp; Social Media</title>
		<link>http://www.theavidmarketer.com/marketing/branding-social-media/</link>
		<comments>http://www.theavidmarketer.com/marketing/branding-social-media/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 05:28:03 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=143</guid>
		<description><![CDATA[I spent this week at the very insightful Web in Travel, an event the Avid Marketer recommends hospitality &#38; tourism professionals to attend. This event definitely helps you stay on top of the latest trends and issues driving travel distribution and marketing. And one of the hot topics for this year &#8211; Social Media! Hence, [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Festival of Lights in Singapore</title>
		<link>http://www.theavidmarketer.com/photography/festival-of-lights-in-singapore/</link>
		<comments>http://www.theavidmarketer.com/photography/festival-of-lights-in-singapore/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 15:39:35 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Babbles]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Banana Leaf]]></category>
		<category><![CDATA[Deepavali]]></category>
		<category><![CDATA[Diwali]]></category>
		<category><![CDATA[Little India]]></category>
		<category><![CDATA[Singapore]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=126</guid>
		<description><![CDATA[Diwali or Deepavali (In Sanskrit, it means a row of lamps), the most colourful Indian festival, is celebrated on the Kartika Amavasya or New Moon, which typically falls during October/November. This year, it is on the 17th October. So, the Avid Marketer decides to take a trip to Little India to experience the atmosphere!
The trip started off [...]]]></description>
		<wfw:commentRss>http://www.theavidmarketer.com/photography/festival-of-lights-in-singapore/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Singapore F1 Experience</title>
		<link>http://www.theavidmarketer.com/babbles/the-singapore-f1-experience/</link>
		<comments>http://www.theavidmarketer.com/babbles/the-singapore-f1-experience/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 13:58:49 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Babbles]]></category>
		<category><![CDATA[E-P1]]></category>
		<category><![CDATA[F1 Night Race]]></category>
		<category><![CDATA[PEN]]></category>
		<category><![CDATA[Singapore GP]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=117</guid>
		<description><![CDATA[I had the opportunity to catch the Singapore Formula 1 Race Day from the Pit Grandstand this year, and I have to say that it was most definitely a fantastic experience (probably the best day of 2009)!
As usual, we never fail to try and impress. Fans were kept entertained throughout the 3-day race with a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loved Chupa Chups as a Kid?</title>
		<link>http://www.theavidmarketer.com/marketing/loved-chupa-chups-as-a-kid/</link>
		<comments>http://www.theavidmarketer.com/marketing/loved-chupa-chups-as-a-kid/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 15:06:45 +0000</pubDate>
		<dc:creator>The Avid Marketer</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bad Advertising]]></category>
		<category><![CDATA[Bad Taglines]]></category>
		<category><![CDATA[Bag Slogans]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Chupa Chups]]></category>
		<category><![CDATA[Life Less Serious]]></category>
		<category><![CDATA[The Pleasure of Sucking]]></category>

		<guid isPermaLink="false">http://www.theavidmarketer.com/?p=96</guid>
		<description><![CDATA[I most definitely did! I remember the times at the grocery store, when I tried to sneak a Chupa Chups lolli onto the belt for the cashier to scan as we checked out, but was most often discovered and immediately removed. Nonetheless, I still got a treat once in a while, and it was pure delight!
So [...]]]></description>
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		<slash:comments>1</slash:comments>
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