January 16th, 2010 | by The Avid Marketer | published in Marketing
Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring [...]
January 6th, 2010 | by The Avid Marketer | published in Babbles, Marketing, Photography
I know year end reflections should typically be done like at the end of each year, but I think it’s never too late to do one early in the new year. I am going to share some pictures taken from my year end assignment trip, and probably talk a little on Marketing & Advertising in [...]
October 26th, 2009 | by The Avid Marketer | published in Marketing
Recent report by Canalys reports that during the second quarter of 2009, Apple iPhone accounted for 13.7 percent of the global smartphone markets. That’s an impressive jump of 11.6 percent internationally from the same period last year. Indeed, I have to agree that I am starting to see more people using an iPhone and obviously, [...]