Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring [...]

I came across this site Lemonade the Movie, which inspires people who has lost their jobs to look as their unemployment as an opportunity. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What [...]

I know year end reflections should typically be done like at the end of each year, but I think it’s never too late to do one early in the new year. I am going to share some pictures taken from my year end assignment trip, and probably talk a little on Marketing & Advertising in [...]