Out with the old, in with the new. Expedia.com ditches its decade-old logo as part of a larger rebranding effort. This new logo design is definitely more classy looking. “Where You Book Matters”, the new tagline summarizes the strategy behind the new brand campaign of Expedia.com. The campaign also includes an integrated advertising campaign featuring TV, print, outdoor, and online executions.

The objective of the new campaign is to communicate the reasons why booking with Expedia.com makes all the difference, because of the superior value, ease and convenience Expedia.com offers. So, Expedia seeks to change the mindset of travelers that it doesn’t really matter where they actually book their travel.

Anyway, their tagline actually brings to mind my winning tagline at my former company, OAG (aka Official Airline Guide) now known as UBM Aviation, “Where Business Means Travel”. The tagline was used for the Travel Solutions business, which provides the world’s foremost travel planning and booking tools for complex business travellers around the world.

Their new logo is rolled out on Expedia.com, but not the rest of the sites yet. Rebranding efforts are tricky things. It can be a success or fail you. It’d be interesting to watch this project!

Check out for one of three commercials by Expedia.com set to air by the end of January.

I came across this site Lemonade the Movie, which inspires people who has lost their jobs to look as their unemployment as an opportunity. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?” Here’s the movie trailer.

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I know year end reflections should typically be done like at the end of each year, but I think it’s never too late to do one early in the new year. I am going to share some pictures taken from my year end assignment trip, and probably talk a little on Marketing & Advertising in the new year – 2010!

Personally, 2009 was a year of a lot of ups and downs. The world saw the deaths of larger-than-life personalities, among them King of Pop Michael Jackson, Farrah Fawcett, Patrick Swayze, David Carradine, Edward Kennedy… The global economy on the road to recovery. Social media became a hot topic in 2009, think Twitter, Facebook, and LinkedIn. I took on an assignment with Hewlett Packard before the year ended, which took me to Guangzhou for the very first time. I extended the trip and visited Hong Kong and Macau. Macau was also my first. This explains why I hadn’t written anything since my last post. Here’s sharing some pictures from my trips.

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